we are

regenerators

collective

we are growing for the future.

what we do?

we empower smallholder farmers

and their communities to embrace regenerative practices across all aspects of their work and lives, fostering resilience and sustainable growth through education, innovation, and technology transfer.

how?

we bring together

innovators, industry experts, academia, governments, NGOs, and change-makers to lead a global movement for food system regeneration.

the challenge?

our current food system is broken.

Today’s food systems are facing numerous challenges deeply rooted in historical, cultural, and global issues. They contribute to environmental degradation, inequality, and food insecurity, failing both people and the planet.

By focusing on short-term gains rather than long-term sustainability, this approach results in soil depletion, biodiversity loss, and increased climate vulnerability.

We need to expand our perspective: only a comprehensive transformation can ensure the future well-being and resilience of both our communities and global eco-systems.

what we strive for?

we envision

a world where rural communities achieve true food sovereignty and independence by fully transitioning to regenerative lifestyles and systems - ensuring their resilience and empowering them to prosper for generations to come.

our approach?

we aim to being part of the eco-system.

We believe that regenerative practices are the foundation of a prosperous future – where all life on earth can live together in harmony.

As a collective we take a systems-led approach to transforming global food systems, initially focusing on empowering rural communities in the Global South.

By leveraging education, technology transfer, innovation, and leadership development, we support the transition to regenerative lifestyles and cultures.

Our goal is to create a ripple effect of positive change, enabling rural communities to not only adapt but to lead in shaping a sustainable and resilient future.

thinking globally, acting locally.

complex challenges require bold solutions.

We approach the food systems transformation through a systems lens perspective. It allows us to see the bigger picture and identify key leverage points for positive change.

Food systems are deeply interconnected, influenced by cultural, environmental, and economic factors. Our interventions reflect this complexity.

By mapping the systems, we understand how education, technology, innovation, and leadership are interrelated, creating ripple effects when one area is improved.

In our work we focus on co-creating solutions with local communities, ensuring that our global vision adapts to their local realities.

- empowering minds.
  We provide comprehensive education programs that equip individuals with the knowledge and skills necessary for regenerative practices.
- cultivating leaders.
  Our leadership development initiatives foster visionary leaders who can drive positive change within their communities, ensuring that transformation is both locally driven and sustainable.
- the right tools.
  We introduce appropriate and sustainable technologies that enhance agricultural productivity and resilience, tailored to the unique needs of smallholder farmer communities.
- accessible solutions.
  With a priority on availability, affordability, and accessibility we enable farmers to mechanize existing farm lands while using the right implements to ensure regenerative practices.
- fostering creativity:
  We create environments that encourage innovation and enable communities to develop and adapt solutions that are relevant within their local contexts.
- scalable solutions:
  Our focus on innovation capacity ensures that successful practices can be scaled and replicated across different regions, amplifying our overall impact.

our case studies.

farm lab ethiopia

Farm Lab Ethiopia is an operational service hub dedicated to supporting smallholder farmers in the Hawassa region. Located south of the airport, it aims to serve 6,000 farmers by offering access to sustainable inputs, fertilizers, and the right equipment for rent.
The hub also provides software solutions to enhance farming practices and microfinancing options, enabling farmers to improve yields, increase income, and elevate their quality of life. Farm Lab Ethiopia is committed to building resilience and sustainability within the local farming community.

Learn more
farm lab africa

Situated on the Hawassa University campus, 275 km south of Addis Ababa, Farm Lab Africa empowers smallholder farmers by showcasing regenerative agricultural practices. The hub, including 20 ha of farm land, demonstrates three phases of sustainable food production: regenerative agriculture, agro-ecology, and agroforestry.
It serves as a center for innovation, training, testing, and education, equipping farmers with tools and knowledge to build resilient, community-driven systems. The goal is to enhance food security while creating lasting social impact across Africa.

learn more
living lab colombia

This initiative is currently in its initial phase, focused on understanding the local food system, identifying key leverage points, and building strategic partnerships. The ultimate goal is to establish Colombia's and Latin America's first Living Lab dedicated to regenerative practices, enhancing the quality of life and resilience of local communities.
The Living Lab will serve as a space for contextual prototyping, validation, and the dissemination of innovative solutions. It will inspire and catalyze positive change by providing a testing ground for regenerative farming, fostering new forms of education, facilitating effective technology transfer, and leading design-driven innovation processes.

learn more

get in touch

our philosophy.

the seeds we plant.

Regenerators Collective was born from the desire to co-create a regenerative future, where communities thrive through sustainable food systems.

From the beginning, we knew that true transformation could only be achieved by working with people who share our vision and values.

What began as an idea for a Living Lab and regenerative village has evolved into a global movement. By collaborating with partners who believe in a better future, we empower communities and create systemic change, one impactful step at a time.

We believe that collective efforts yield the greatest impact. By uniting diverse perspectives and working together, we drive meaningful change that benefits both people and the planet.

We embrace forward-thinking solutions that challenge the status quo. Through creative problem-solving and continuous learning, we pioneer new approaches to regenerate food systems.

Openness and honesty are at the heart of everything we do. We are committed to clear communication and accountability with our partners, stakeholders, and communities.

We strive for a world where everyone has equal access to opportunities. Our work empowers marginalized communities and promotes fairness across all levels of society.

join us

the people behind the collective.

meet the founders team.

Co-Founder + Lead Living Labs
Patricia is a passionate social innovator with a deep cultural understanding, gained from living and working in various countries and being fluent in five languages. Trained in Systems Thinking and Human-Centered Design, she excels in uncovering core challenges through active listening and contextual analysis.
After her Master’s in Economics, Patricia worked with multinationals in aerospace before shifting to social impact. She holds a Master’s in Applied Positive Psychology, studied Social Innovation Management, and is certified in Ontological Coaching.
Her work with NGOs and impact-driven organizations focuses on developing, structuring, and implementing social innovation programs, empowering individuals through education and leadership development.
Patricia’s mission is to enable people to be the architects of their own success stories.

Co-Founder + Regenerators Living Lab
Oscar Pozuelos is a strategic designer with comprehensive experience in innovation. He specializes in the incubation of new ideas and the development of strategic solutions from a human perspective. For more than twelve years, Óscar has focused his efforts on leading projects that promote economic and social development. He helps organizations and entrepreneurs to create new products and services, develop value propositions, and implement their ideas in replicable and scalable business models. Óscar explores ways in which design, innovation, and entrepreneurship can generate social and economic value. His commitment to achieving a positive impact has led him to explore ways to foster intercultural dialogue through implementing strategic human-centered solutions.
Based in Madrid, Óscar is best known for his contributions to social innovation and impact entrepreneurship. Most of his experience centers in Latin America, and Europe, where he has developed several entrepreneurial programs that foster local development, taught Strategic Design and Social Innovation at different universities and carried out consultancies that sought to strengthen the entrepreneurship and social innovation ecosystems as a whole.

Co-Founder + Lead Farm Lab Ethiopia
Girma is a highly skilled agricultural engineer with deep expertise in agricultural mechanization, particularly focused on small-scale farmers. He began his career at the Ethiopian Institute of Agricultural Research (EIAR), where his work in independent research and scientific workshops broadened his knowledge of mechanization development.
Girma has designed several agricultural machines for smallholders and published extensively in peer-reviewed journals. As Mechanization Director at EIAR, he also led key international projects, including initiatives funded by the Australian government and Japan’s Green Resource Agency, driving innovation in farm power and sustainable agriculture.

Co-Founder + Regenerators Technologies
William is a product designer with over ten years of experience working in Canada and northwestern Europe. Having a Bachelor’s of Industrial Design established a good foundation of processes and technical skills which was then rounded out with an MFA of Advanced Product Design which focused more on human-centred design and design-thinking methodologies.
His professional experience has ranged from working on physical products for both consumer and professional to digital products for business and education, to the intersection of the two in physical Human-Machine-Interfaces in vehicles. He has worked on award winning projects in transportation and mobility that have become ubiquitous in their respective markets, on new and innovative collaborative productivity tools, and a range of general product design for domestic applications. His experience has put him working at both in-house teams of large corporations and at smaller design consultancies. William also has a background in agriculture, having been raised on a farm in Canada, bringing with him the inherent knowledge of the years of work and life experiences he established on the farm.

Co-Founder + Regenerators Village
David is an experienced businessman who has worked across a wide number of sectors in both multinationals and startups. A Manufacturing Engineer by trade, David began his career at Bayer in 1996 before moving to Henkel Loctite in 1997 as an Industrial Engineer. While in Henkel he was promoted to the role of Operations Manager where he was responsible for 160 staff and an annual budget of €16mi. From 2002 - 2004, David completed an Executive MBA where he developed the entrepreneurial bug and in 2007 he left Henkel to provide business consultancy services across a range of areas including Strategy, Operations and Manufacturing.
In 2013, David co-founded MagGrow (a technology that improves pesticide spraying applications) and he helped grow the business to over 30 employees working in 5 different countries. In his role as MagGrow’s Chief Technology Officer, David spent over 5 years working in East Africa where he developed backpack spraying systems for smallholder farmers and greenhouse applications. David left MagGrow in December 2021 to launch Regenerators Limited.
David has been identified as a thought leader in the agri-food space in the context of sub-Saharan Africa and was recently invited by the American Society of Agricultural and Biological Engineers (ASABE) to join the Advisory Committee of their new initiative - Alliance for Modernizing African Agrifood Systems (AMAA)

True transformation begins when we regenerate the way we live, grow, and connect with the earth, using nature’s power to redesign food systems and restore planetary health.

news and stories.

How to unlock positive change in Ethiopia's food system

Join a group of dedicated change makers on a journey towards mapping Ethiopia's food system aiming to find solutions to end malnutrition...

read the story
Unpacking the food system story by story

Exploring levers of systemic change and narrating hopeful stories for the future of food - how thinking in systems and designing for humanity amplifies our actions’ impact...

read the story
Ethiopia’s first electric tractor and the future of agricultural living labs

Empowering smallholder farmers - how the Irish government supported Ethiopia's first electric tractor launch...

read the story
Planting Seeds of Change: Ethiopia’s Journey towards Agricultural Resilience

Learn about our work with GFA / GIZ in their "Agricultural Mechanization for Smallholders” project and how we might continue in the near future…

read the story

follow the journey

our moonshot.

the regenerators village.

When we first envisioned Regenerators, our dream was to create a Village of Excellence - a thriving rural community in Africa based on regenerative agriculture, education, and food sovereignty. This village would not only be a practical, functioning model but also a beacon of inspiration for partners across Africa and beyond.

While this vision is a long-term goal, we are committed to making steady progress, learning and evolving with each step. In our interventions we always co-create with local communities, empowering them to lead the change they want to see. By working closely with global partners, we aim to make this village and each of our projects replicable models for sustainable, resilient communities worldwide.

This ambitious vision also aligns with broader global goals, such as the UN’s Sustainable Development Goals (SDGs).